The New Era of Insurance announced the formalization of its first UA General Insurance franchise, an event that marks the beginning of the company's official expansion in the state of Florida. The agreement was signed in a private ceremony at the headquarters located in Miami, Florida.

The protagonist of this new chapter is Yudy Fernández, who becomes the first official franchisee of the brand, thus consolidating the operational launch of the UA General Insurance network. Her incorporation represents a key milestone in the company's vision to develop a solid and scalable regional structure.

A closing celebrated in an environment of leadership and vision

The event, presided over by CEO Gretell González, stood out for its atmosphere of trust, business alignment and clarity in the brand's projection towards its next steps.

During the meeting, the importance of the signing as the starting point for a future of growth was highlighted, in which the UA General Insurance franchise network will begin to consolidate progressively in different cities of the state.

"The signing of our first insurance franchise represents much more than an agreement; it marks the visible beginning of a new era for UA General Insurance. Yudy Fernández embodies the values and vision we want to project throughout the state of Florida: commitment, leadership and a clear focus on growth. This step confirms the solidity of our model and reaffirms that the New Era of Insurance has already begun. We are prepared to expand with integrity, structure and purpose, building a network that will raise the standard of service in our industry."

— Gretell Gonzalez, Founder & CEO

A beginning that marks direction and purpose

For the company, the incorporation of new franchisees validates the strength of the model and confirms that the market is receptive to The New Era of Insurance, a concept that UA General Insurance promotes as its structural expansion vision.

The beginning of a network prepared to grow

After the official closing, UA General Insurance reaffirmed that its regional expansion strategy prioritizes cities with high business growth. With this first franchise, the operational phase begins that will open the way for new incorporations, alliances and developments in the state.

UA General Insurance made its first public presentation at the prestigious National Franchise Show, consolidating its formal entry into the insurance market and marking the beginning of its regional expansion in Florida after +25 uninterrupted years in the market. The debut, held at the Tampa Convention Center, registered a high attendance and significant interest from investors and entrepreneurs who identified in the brand's proposal a solid, structured business opportunity with growth potential.

Led in person by CEO Gretell González, the corporate team presented the company's franchise model, highlighting its operational support, value proposition focused on strategic accessibility, and structure designed to facilitate entry into the insurance sector, one of the industries with the greatest stability and profitability in the United States.

An outstanding debut

UA General Insurance's participation succeeded in capturing public attention from the early hours of the event. The sustained interest generated around the booth positioned the brand as one of the most attractive proposals at the show. Among the main indicators obtained stand out:

• Active participation of investors evaluating the early entry opportunity.
• Positive perception of the business model for its clarity and differentiation.
• Approach from entrepreneurs from various Florida cities interested in joining this business model.

This level of receptivity confirms that the regional market is at an opportune moment to adopt new alternatives within the insurance sector, especially those that combine structure, support and a vision of sustainable growth.

Florida: strategic expansion point

The event marked the official start of UA General Insurance's regional development plan. The company defined Florida as its first priority territory, with the goal of establishing presence in major cities before moving toward national expansion.

The response obtained in Tampa validated this strategy, evidencing that there is growing demand for franchise models that offer corporate backing, standardized structure, and access to a high-value industry.

A model designed for entrepreneurs and investors

During the event, CEO Gretell González held individual conversations with key attendees, who highlighted:

• The confidence generated by a model backed by more than 25 years of experience.
• The clear operational structure ready to implement.
• The benefits of entering an industry with constant demand.
• The strength of the support the company offers to each franchisee.

These interactions strengthened the perception of UA General Insurance as a serious, accessible alternative prepared to scale, reinforcing the company's vision of opening the way to a new era of insurance in Florida.

UA General Insurance's debut at the National Franchise Show marks a milestone for the company and establishes a positive precedent for its regional expansion. With exceptional reception, a competitive model and a committed management team, the brand positions itself as one of the most promising new opportunities within the insurance sector. UA General Insurance will continue participating in strategic events and strengthening its presence in Florida during this first phase of expansion.

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